Client:
Roche
Brief:
To design a custom build booth at the largest Annual UK Diabetes conf which can be reused for future events. Courts Design have worked with this division of Roche for a period of 15 years & each year is a new challenge to use this event as a launch pad for new products.
Solution:
By fully embracing the new campaign we introduced rich colours & new materials to further extend the brand & tone of voice. Whilst reflecting new campaign material we were always aware of existing products in their portfolio which are still very current & promoted these by the use of interactive touch screens.
Result:
The blend of good hosp/refreshments, interactive digital product portfolios proved Roche as an engaging & proactive partner in this specialist field.