Client:
John Lewis

Brief:
Create a space to promote John Lewis’ wedding service, The Gift List.

Solution:
The most popular list in the country,
The Gift List is a great brand within another great brand. We created a
space which subtly conveyed quality and sophistication with space for staff to talk through the service with delegates to the show.

Result:
From delivering the hugely successful initial Gift List concept, the package is now used 4 times a year at various wedding shows. This success also led to designing and developing a series of smaller, self-assembly stands for their 27 branches, allowing the strong brand presence of the national shows to be transferred to all John Lewis stores.