Client:
Vocality

Brief:
To evolve the current identity for a global IT communications manufacturer.

Solution:
We addressed the main issues of the existing identity and set about refreshing the type style and supporting symbolism with a view to developing a flexible mechanism which the company could adopt and apply across a range of marketing materials. Guidelines have been developed with the roll out taking place.

Result:
The new identity has raised the Vocality profile, allowing them to compete on a global level.