Client:
Viking River Cruises

Brief:
To raise awareness and provide a unique delivery mechanism to target new and existing clients in which to drive sales and position China as the destination of choice.

Solution:
We created a flexible brand mechanism which could be used as a sub brand titled ‘Made In’. The first roll out in the series was of course China – the flexibility was this could also be applied to Russia and Europe. The concept was supported with a stitched tab to reflect the idea of the ‘Made in’ brand.

Result:
A strong and flexible concept supported by emotive imagery has ensured an increase in sales and positioned Viking as a true market leader within its category. It also won Best Use of Direct Marketing and Multimedia at the 2011 Travel Marketing Awards!!!