Client:
Surface Technology International

Brief:
To evolve the current identity for a global electronics manufacturer.

Solution:
We addressed the main issues of the existing identity and set about devising a new identity strategy which reinforced the companies position within the marketplace. We developed a flexible mechanism which solidified the top end structure of the company and created synergy within the business sectors via colour coding and iconography. The overarching symbolism consisted of 7 unique lines which all represented each sector. The brand development has encompassed a range of marketing materials from print based to digital including a content managed website with responsive capability to adapt to mobile tablets and smart phones. Guidelines have been developed and the roll out is taking place.

Result:
The new campaign has strengthened the STI proposition, raised awareness within the industry and positioned them confidently within a unique and competitive marketplace.