Client:
OKI

Brief:
Raise awareness of OKI’s range of
multi-functional digital printers.

Solution:
We initially defined the campaign under the line, DOT-TO-DOT which was then developed into ONE WORLD. The aim of the identity was to position OKI as a global supplier of multi-function digital printers – dots being the obvious choice in the world of printing. OKI has a global network and is therefore able to supply printers to pretty much anywhere in the world – dot to dot.

Result:
The campaign is currently being rolled out with a large international exhibition stand being the showcase for the new umbrella brand.